Build shared context
Bring project documents, briefs and team knowledge into the same picture.
01 / SAY IT
Say it like this.
un der loh
un · der · loh
/ˈʌn.dər.loʊ/
02 / THE HISTORY
Under + l'eau.
The name fuses two words from two languages: under, from English, and l'eau, French for water — the two native languages of founder French Donovan. The idea is that there is always so much more hidden beneath the surface, and that we are too often held back by our own inability to dive deep and find it. So the tool is named for what it does: it makes the sea bed as reachable as the surface, and nothing is ever out of view again.
“Under” is English, “l'eau” is French — my two native languages in one word, and a reminder that the surface is never the whole story.
03 / THE MARK
One mark. Two parts.
App icon, browser tab, and the mark.
04 / COLOUR + TYPE
Colour and type.
underleau.
LOCKUP / ON PAPERTHE LOGO FONT
- TYPEFACE
- Arial
- FALLBACK
- Helvetica, sans-serif
- WEIGHT
- 500
- TRACKING
- −0.02em
- CASE
- Lowercase, always
- BACKDROP
- #FFFFFF
- WORDMARK
- #181B20
- PERIOD
- #3656E8
05 / DOWNLOAD
Take the file.
Need a file that is not here?
Tell us the placement and size, and we will send the current artwork rather than a modified copy.